Love It or Loathe It…
Social media is one of those things that’s hard to ignore, even when you’d quite like to. For businesses and website owners, it represents both a genuine opportunity and a constant challenge — the platforms change, the algorithms shift, and what worked brilliantly last year can feel completely redundant today. I’ve had a couple of wins but, in general, more head-scratching moments along the way. I’ve always described it as a necessary evil as far as the business is concerned, and you’ll understand over time why I fall onto the loathe it side.
My Social Media Journey
Managing social media across multiple websites and projects — including BlueMoonCreative.Services’ own channels — has given me a fairly well-rounded perspective on what works and what doesn’t. I’m not going to pretend I have all the answers but I have built up a solid base of practical experience that’s worth sharing. I’m probably more influenza than influencer. More often than not, the content I’ve shared has left me with the headache and chills rather than a positive response.
The Ever-Changing Landscape
If there’s one consistent truth about social media, it’s that inconsistency is about the only thing you can rely on. The platforms themselves are constantly evolving — new features, new formats, new best practices — and keeping up while also running a business is no small task. Some articles will be more about navigating that reality than about tactics and tools.
What You’ll Find Here
Feature articles will cover a range of social media topics, including:
- Platform Overviews — practical takes on Facebook, Instagram, LinkedIn, Pinterest, and others
- Content Strategy — planning and creating content that engages and grows an audience
- Scheduling & Automation — tools and approaches for managing social media without it consuming your day
- Analytics & Performance — understanding what your data is telling you and acting on it
- Social Media & SEO — how your social presence connects with your broader search visibility
- Paid Social — an honest look at advertising on social platforms and when it’s worth it
- Tools & Apps — the platforms and tools I use to manage, create, and monitor social content
Sharing the Journey
Social media can feel like shouting into the void — until you get a desired result. Articles will be about sharing the lessons from both sides of that experience, with honesty and a little bit of humour. Because sometimes laughing about the peculiarities of social media & its platforms is the best thing you can do…
